WorkCover recently launched a safety campaign aimed at encouraging young workers in dangerous sectors such as construction to speak up about safety.
The campaign was unveiled by assistant treasurer Gordon Rich-Phillips who described the campaign as a “graphic and confronting public awareness campaign” which highlights the consequences experienced by 2 young workers who received serious injuries while on the job. Most of the injuries involving young workers are preventable and are usually caused by a lack of knowledge about safety.
The campaign, “Not Sure Ask” will be run over the next 4 weeks and will incorporate television, radio and online advertisements as well as social media content. The campaign is focused on young workers between the ages of 15-24 years old who have been identified as a high risk group when it comes to workplace injuries. The campaign encourages these workers to speak up at work if they are unsure about how to safely carry out any aspect of their work.
The advertisements focus on how a young worker’s spur of the moment choices not to speak up or ask questions could leave them with a serious and debilitating injuries and possibly death.
Read what WorkCover had to say on their news website about the campaign:
“Victoria is acknowledged as having the safest workplaces for young workers in the nation. And yet, almost 15,000 young workers have been seriously injured over the past five years,” Mr Rich-Phillips said.
“It’s a tragedy that so many young people at the very start of their working lives are still being injured and our statistics show that there are around 3000 workers aged under 25 injured each year in Victorian workplaces.
“That is why we believe campaigns like this are really important to help us drive home the message to young workers that it never hurts to ask and demonstrate to them that there can be life-long consequences of not speaking up.”
WorkCover Chief Executive Denise Cosgrove said there were many reasons why young workers were reluctant to speak about up safety.
“Our research tells us that many young workers don’t want to appear stupid or incapable in front of colleagues or supervisors, or felt too insecure to ask while others felt overwhelmed in a new and unfamiliar environment, or didn’t want to bother their busy manager,” she said.
WorkCover reiterated that while workers must not be afraid to speak up about safety, employers and supervisors must provide these workers with appropriate supervision and training. It is also up to the employer to provide a workplace where communication about safety is encouraged and facilitated and where workers feel at ease about discussing safety.
WorkCover went on to detail the form their campaign would take:
The television ads will screen from this Sunday for four weeks, with the campaign being supported by events at universities and TAFEs across the state aimed at encouraging thousands of students to see the commercials and share them on Facebook and Twitter using the hashtag #notsureask